We are happy to announce that The Lighting Practice has been honored with four awards at the Society of Marketing Professional Services (SMPS) Philadelphia chapter’s Marketing Communication Awards! Winning first place in the Holiday category, Best in Show, and People’s Choice Award for TLP’s Holiday Video. Additionally, first place in the Special Event category for TLP’s Chicago Office opening video!
The Lighting Practice (TLP) sought to develop a lighthearted holiday video campaign showcasing the firm’s lighting design discipline and creative team culture. After internal discussion, the team determined creating a “Lighted Paper Lantern DIY” crafting video to share with clients, the team, and the team’s family/friends, was the optimal way to highlight the team’s creativity and expertise, while taking a lighthearted approach to the lighting design discipline.
Preparation included purchasing craft supplies, researching methods for creating lanterns, rehearsing the DIY portion, and staging the set with festive décor. Once filmed, the DIY portion of the video was edited into an easy-to-follow instructive video, then shared during an in-office team happy hour. During the happy hour, TLP staff crafted their own lanterns and b-roll was filmed for the second portion of the video. The marketing team dedicated significant time and effort to design a custom lantern, creating a unique template in InDesign available in two sizes for easy download and home printing. They fully managed the video production process, handling everything from recording and editing to final production.
The video was shared via email newsletter, on the company site, and social media (LinkedIn and Instagram).The video aims to bring people together by offering a creative, accessible way to craft personalized lanterns, adding a personal touch to their holiday decorations. It celebrates togetherness, creativity, and light, fostering a sense of community and holiday cheer that everyone can enjoy.
Team: Mikaela Seitz, Dionna Scott, Kathleen Keaveny, Jered Widmer
As a lighting design firm with a growing national presence, The Lighting Practice (TLP) determined it was critical to open a location in the Midwest to service clients of that region. With a rich architectural history, Chicago was the best choice for establishing TLP’s fourth location, fostering closer collaboration with industry leaders and supporting continued growth.
Brian Wiley, whose professional lighting career began in Chicago, before joining TLP in 2022, led the establishment of the new location. While Brian maintained relationships with key Chicago and Midwestern AEC clients, the firm recognized the benefits of additional promotion. The marketing team utilized a multi-channel approach, including an e-newsletter comprised of a promotional video highlighting the new office and Brian, accompanied by a press release to existing and potential clients. The video and press release were posted on Instagram/LinkedIn. Four days following the video/press release, a graphic announcing the opening was posted on LinkedIn/Instagram. Strategic ads were placed in two AIA Chicago newsletters to amplify visibility in the region, reaching target audiences. The campaign emphasized TLP’s local commitment and nationwide expertise.
Team: Mikaela Seitz, Dionna Scott, Kathleen Keaveny, Jered Widmer, Brian Wiley
SMPS Philadelphia’s Marketing Communications Award program celebrates the innovative work of marketing professionals working in local A/E/C firms. It is an opportunity to showcase both best practices in marketing and the critical role of marketing in a firm’s success.
